Elad Yifrah

The founder and creative director of one of NOOR’s favorite brands, L’Objet. Elad was born and raised in Israel and after completing his military service he moved to the United States where he embarked on his wonderful and inspirational journey. He is the epitome of Israeli pride and one of the most stylish and creative people we have met. 

1. How would you describe Elad in one hashtag?  #Curious
2. What is the one thing people don’t know about you?  I am a certified Yoga Teacher
3. How does your morning ritual look like?  I wake up and start meditating. I like to start off my day with water lemon and ginger and then go over my email and connect to the outside world slowly but surely
4. What time of day do you prefer?  Sunset
5. What country do your dream of visiting?  Japan
6. Who is your style icon?  Yves Saint Laurent
7. What are the three things you cannot live without?  Travelling, the sea and meditation
8. What is your favorite smell?  The smell of the earth after rainfall
9. What is your favorite design element in your home?  A braided copper chair from the 50s that I bought in Mexico City
10. Who would you dream of going to dinner with?  My nieces
11. What scares you?  Snakes
12. What is your current TV obsession?  I just started watching Teheran!
13. What is your drink of choice?  Virgin Mojito
14. What Super Power would you choose?  To fly
15. What is the best advice you’ve been given?  Don’t take life too seriously
16. You are on a deserted island and can only pick one thing to eat, something you would never get bored of?  Bread and butter
17. What song can you put on repeat?  Rhye - Beautiful
18. In two words, how would you describe Israel today?  Waking up
19. Who is the one person you can never say ‘no’ to?  My father
20. What is your favorite L’Objet piece?  The candles, as there is a stronger interaction with the sense. I can both see and smell them
21. What NOOR gift would you pick?  A Yoga Design Lab yoga mat