New brand

Premiering in Israel, we’re proud to introduce BORNN - the new enamelware brand that just landed on our website. Modern, colorful, minimalist and daring! As we all know sometimes the food is just an excuse

Shop BORNN

Your new addiction

Who ever thought doing the laundry could be so enjoyable… This is truly a life-changing brand, from laundry to dishes The Laundress got you covered! Not only does it smell great, it’s also eco-friendly, plant-based and cruelty-free

Shop The Laundress

What's New

Hot summer sale

Discover NOOR’s hot summer sale. Parisian chic raffia bags, silk pajamas from Olivia von Halle, sustainable yoga mats and many more items you cannot miss!

Shop sale items

Home decor

Discover our ultimate selection of the finest homeware, from Tom Dixon’s candles, to irresistible laundry detergents. We’ve mixed them with books from the greatest publishers in the world that will turn your home into the chicest destination

Shop books, candles and decor

Little NOOR

Prepare to be enchanted by the wonderful world of Little NOOR. A carefully curated collection of our favorite children brands for furniture, storage, playtime, bedtime and so much more

Shop Little NOOR

Colorful life

An absolute must-have, mixing functionality with design and a touch of color! These storage boxes, in an array of sizes are perfect for storing kids’ toys, oils and spices in the kitchen, make up, work space, food in the fridge, magazines… as mentioned, an absolute must-have!

Shop your color

Beach-ready, always

Your ideal stylish summer getaway at the beach is no longer a dream. With our new brand Business & Pleasure you can make all of the above come true, in style! The umbrellas, towels, bags and accessories will make you stand out for all the right reasons. So Business and Pleasure, who ever said we couldn’t mix them?

Shop Business & Pleasure Co

Everyday joy

Discover WOUF’s new collection that just landed at NOOR. The Spanish accessories brand, with over 90% of the collection made out of recycled and sustainable materials, brings fun and bright prints for this season. Make up bags, tech cases and phone bags that will upgrade your day to day, all while being eco friendly

Shop WOUF

NOOR 21 Questions

A glimpse into the lives of our favorite people

Dorit Bar Or

Dorit Bar Or

Arguably the most stylish Israeli, from the little screen to the runways of the world, Dorit has done it all. She inspires us at NOOR with her effo...

Read more
May Tager

May Tager

With her hazel eyes and long hair, May Tager quickly conquered the Israeli and international fashion sphere. Estée Lauder, Victoria’s Secret, Topsh...

Read more